건마
Gunma in Nonhyeon-dong, Scenery of Short Rest in the City
Nonhyeon-dong, in the middle of Gangnam, Seoul, is an area where the atmosphere of day and night is clearly contrasted. There are many high-end restaurants, cafes, and sophisticated shops on the side of the street, and small massage shops, bars, and therapy shops are hidden between the alleys. Especially in the evening, it is crowded with office workers and people who want to enjoy entertainment after work, and the demand for rest areas where people can naturally relieve their fatigue increases.
Located in this gap is the dry massage parlour, or dry massage parlour. The dry massage parlour in Nonhyeon-dong serves more than just a massage. It is a short comma in the city center, and it is also a quiet space where you can take care of yourself at the end of a hectic day.
Dry massage is a method of relaxing muscles by focusing on hand pressure or stretching without using oil. In the Nonhyeon-dong area, there are many single-person or small-scale therapy shops that specialize in this dry horse service. Most of them are operated by pre-order and offer a variety of courses ranging from 60 minutes to 100 minutes. In addition to simple dry massage, there are many programs that combine aroma, swedish, and sports massage, so customers have a wide range of choices.
The biggest reason why users visit dry horses in Nonhyeon-dong is 'accessibility and convenience'. It is easy to stop by after work because it is close to the subway station and there are many businesses that operate until late at night. In addition, some shops have a sleeping area, a shower room, and a simple refreshment offer, which are used as a simple resting place. The price range is also distributed in various ways, ranging from 70,000 won to 150,000 won, so you can choose according to the user's budget.
However, this industry does not always maintain a 'sound' image. Some businesses encourage excessive expectations through advertisements or word of mouth, or induce misunderstandings with ambiguous expressions. As a result, misunderstandings or crackdowns on the connection with illegal services are repeated, and even businesses pursuing sound operation are not free from the social perspective.
Perhaps that's why. Recently, an increasing number of businesses are announcing clear operating policies such as "not decadent businesses," "no non-manner customers," and "no special services." This is part of efforts to maintain a healthy service relationship between Martha and its customers, and is seen as a sign of the industry's willingness to self-purify.
In the end, the dry horse culture in Nonhyeon-dong is in contact with the lifestyle of urban residents. Beyond simple fatigue recovery, a space where you can block external stimuli for a short time and focus entirely on yourself. People who need such a space gather on this street.
Gunma may not be an essential service, but it is definitely a meaningful moment to someone to adjust the rhythm of the day. Is that why? Under the light of the night street in Nonhyeon-dong, a quietly lit massage shop is no longer unfamiliar.